The brand history
The Polti brand described through the most important steps of the company.
The historical Polti brand, with the thumb launching a puff of steam, is strongly rooted and well-known both in Italy and abroad, thanks also to many sponsorships in the sports environment, especially in cycling.
Polti speaks to families with the tagline "Più facile, più felici" (easier, happier), to express its committment to the improvement of everyday life through more and more effective and high quality appliances.
The innovative strenght of Polti is summed up in the new tagline "innovative by nature": the signature of a brand that believes in, respects and is born from nature.
The brand and logo were inspired by a particular and significant episode in the Polti history: the safety cap. A patent that made the difference compared with competitors' products in terms of innovation and foresight. "Natural" expresses the simplicity of a world to live in, respecting both people and the environment. "Home feeling" is the feeling that refers to Italian families, their values, and their spontaneity.